Is it just me or have you noticed a shift in ads from big companies over the years?
Less celebrities/models and more 'the everyday person'. Real testimonies from real people take more and more precedence in advertising these days.
If these big companies are going to lengths to be more 'relatable' it says something about how crucial this is. As small business owners we have an upper hand in creating authentic, relatable marketing through our personal branding.
Whether you've been in business for awhile or just getting started, it's good to reflect on how personal your brand currently is. To help you out, I highly recommend this guest post on the 4 Building Blocks of Personal Branding, written by Daniela, the incredibly talented brand and web designer of humanista.co!
Annnd Reader, do you have a website already? Or not feeling like the one you have reflects the personality of your brand? Daniela has got you covered! Sh sells GORGEOUS pre-made squarespace website templates. It's literally an attractive website layout set up and ready for you add your 'personal touch' with on brand colors, photos and all other aesthetics. How cool is that?! Browse through the templates here and don't forget to read the article below.
Until next time,
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